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- Read the Travel Trends Report from SMARInsights
- Read the Dec. messaging guide from U.S. Travel Association
- Discounts & Special Offers for the 2026 Travel & Adventure Shows
- Vote Today! Busch Gardens Williamsburg for best New Theme Park Attraction
- Send your Discounts & Special Offers for the Williamsburg 250 Passport
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SMARInsights, Visit Williamsburg's research partner, publishes a monthly travel trends report for the region's hospitality industry. Novembers report discusses the significant changes of 2025, economic uncertainties and the multigenerational impact on 2026 travel. The most recent edition can be downloaded here.
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U.S. Travel Association – December Messaging Guide |
The newest messaging guide is now available to help you reinforce travel’s economic and community impact during year-end communications. The guide includes key messages and media angles to help localize national advocacy wins and ongoing priorities. Read more here.
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Sales Outreach Highlights |
Our sales team have been building momentum by showcasing the Historic Triangle at key tradeshows and conferences across the group travel and sports markets. Some of the tradeshows and conferences they have attended include the SYTA Annual Conference, National Association of Motorcoach Operators Conference, Virginia Motorcoach Regional Meeting, MMA Travel Leader Showcase, MPI Virginia Annual Conference, WorldStrides Vendor Expo, Connect Winter Marketplace, S.P.O.R.T.S. The Relationship Conference, Sports Express, and more, strengthening relationships and driving future visitation to the region. For more information, email Greg Kavanagh.
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2026 Travel & Adventure Show – We Need Your Discounts!
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Visit Williamsburg will be exhibiting at both the Washington, D.C. and New York Travel & Adventure Shows in January. If you have any special offers and discounts you’d like us to showcase at these events, we’d love to feature them! Please reach out to Selena Coles with details by January 5.
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USA Today 10 Best Readers’ Choice Awards |
Vote Today! Busch Gardens Williamsburg has been nominated for USA TODAY 10Best New Theme Park Attraction- The Big Bad Wolf: The Wolf’s Revenge. Vote daily until Monday, December 22nd. Winners will be announced on Friday, January 2nd at noon. Cast your vote for here.
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Join Our Upcoming Pass Promotions
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Visit Williamsburg is excited to invite YOU to participate in two unique promotional opportunities designed to showcase the exceptional experiences our region has to offer. We are seeking exclusive deals, discounts, and special offers to be featured in the passes below. Please submit your offers using the forms below.
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January 1 - December 31, 2026
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Join us in commemorating the 250th anniversary of America by creating meaningful offers and experiences that highlight the best of our historic destination. Please send a brief description of your discount or offer by Friday, December 19.
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WHERE AMERICA'S JOURNEY BEGINS
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